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Industry Benchmarking

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Saltzman Associates is a strategic marketing consultancy providing consulting services and solutions to institutional distributors and underwriters of insurance and investment products. We work with banks, credit unions, RIAs, broker-dealers, insurance companies, investment banks, asset managers and related financial services companies to provide services including market intelligence, business development, marketing and product development.

Our Services

Research and Reporting

We gather and analyze industry insight and information critical for making informed decisions.

Roundtable Meetings

Bringing together industry leaders to discuss developments, trends and current issues.

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company capitalize on opportunities and grow profitably.

Profit From Our Knowledge

Find out more about our benchmarking reports.

Industry Benchmarking

Total Annuity Sales as of March 31, 2020

Institutional Distributor Annuity Sales

The Saltzman Associates Institutional Distributor Annuity Sales Report is a simple benchmarking tool that allows subscribers to quickly follow changes and trends in sales mix of annuities across individual firms within participating Wirehouses, National and Regional Broker Dealers, Independent Broker Dealers, Bank and Credit Union Broker Dealers, and Third Party investment programs serving smaller financial institutions.

The data included reflects 100% US annuity sales at the four wirehouses, 81% of all annuity sales at banks and credit unions and nearly 1/2 of all annuity sales Regional/National broker dealers.1

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